SECURE YOUR DISCOUNTED ECHO AWARDS GALA TICKET

As a token of our appreciation to our loyal exhibitors at DMA09, we would like to invite you to the ECHO Awards Gala at the discounted price of $149. Celebrating the brightest stars in direct and integrated marketing excellence, this fun-filled evening begins with a networking reception and live music in the Hilton San Diego Bayfront, followed by a full-course seated dinner and award presentation hosted by comedian and former host of the Emmy award-winning "The Tonight Show," Jay Leno. To receive your discounted ticket, please contact Debra Venedam at 212.728.7277x1370 or dvenedam@the-dma.org.

BECOME A MOBILE SPONSOR AT DMA09

Extend your connections and communications at DMA09 by going mobile! With 63 million mobile web users, 19 million of whom access the web on a weekly basis, mobile web usage is predicted to grow by 60% over the next two years. Catch the wave early! DMA09 Mobile is your chance to gain hands on experience with mobile marketing.

Going mobile at DMA09 will allow you to stand out from the crowd and quickly and innovatively connect with attendees. You’ll gain real-time access to the event community and its communication stream, by searching the directory of attendees and scheduling meetings or booth visits via email or direct message. Check out the DMA09 demo page today!

• Generate new onsite leads and get feedback through mobile messaging, surveys and polling
  
  
• Promote products and services through mobile video publishing
  
  
• Follow the DMA09 Twitter feed to find leads and prospects
  
  
• Use the customized Twitter client, which automatically embeds the DMA09 tag to connect with attendees and gain market intelligence
  
  
• Download DMA09 analytics reports

DMA09 Mobile is FREE to Attendees, so expect those with a smart phone equipped with a web browser, including the iPhone and Blackberrys, to leave the laptop at home and go mobile! Get in front of them today with a DMA09 mobile sponsorship!

To learn more about this exciting offer, please contact paul@imswift.com.

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EXHIBITOR SERVICE KIT

The DMA09 Exhibitor Service Manual is available online via MyFreemanOnline:

DMA09 Service Kit

This link is also available on the Exhibitor Resources page of the DMA09 web site — www.dma09.org.

Please bookmark this page in your web browser for easy access to information on all show services. The online service kit includes information and order forms for your show services — shipping, labor, electrical, Internet, lead retrieval, and all other specific vendor services.

You may easily navigate though the online kit by using the links on the left side of the
main page of the kit:

• Show Information
• Forms & Brochures
• Order Freeman Services
• Material Handling
• Exhibit Transportation
• Facility/Other Contractors

SmartCity, the in-house telecommunications provider for the SDCC, made some small changes on their order forms after the original order form was posted to the online service kit. The phones went up slightly but all call usage is included. SmartCity no longer offers the “WI” at $595 per connection. Wireless Internet for Exhibitors is $99.95 per day — self serve upon arrival at the SDSS. It’s called Exhibitor Internet and is available in the Exhibit Hall only. Click here to access the revised order form. The form is also available in the online kit.

DMA will provide roving security in the exhibit hall during the overnight hours, but for those exhibitors who would like to order guard service specifically for their booth, StaffPro [the official DMA09 security company] is available to assist you. Click here for the order form. This form is also available in the online service kit under the Facility/Other Contractors section.

Exhibitors will need to create an account with Freeman Online (if you do not have an account already) before downloading order forms or placing orders. This applies to ALL order forms, not just Freeman services. There are instructions on the home page of the kit to create your account. If you do not want to place show orders online, you may print out any necessary order forms, complete these and send via fax or mail for processing.

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PREFERRED EXHIBIT HALL PASSES

Preferred Exhibit Hall Passes have been mailed to those exhibitors with confirmed housing through the DMA09 Housing Bureau. These Preferred Hall Passes may be used to invite clients and/or prospects to attend the Exhibition. Preferred Hall Passes also include admittance to conference Keynote Speakers. Use the passes to promote your participation and give your current and prospective customers a reason to attend DMA09 – and, more importantly, stop by your booth.

Important Reminders:

• Only those exhibitors who have booked all their hotel rooms through the DMA Housing Bureau are eligible to receive these passes.
  
  
• Preferred Hall Passes are NOT valid for Exhibitor Personnel.

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COMPULEAD LEAD RETRIEVAL

Making the most of DMA09 — Collecting and Managing Sales Leads

Obtaining quality leads is a key objective for most trade show exhibitors. Turning those leads into sales is what drives business. So how can you do that more effectively?

Every attendee on the show floor wears a badge that shows their name, title, company name, and city/state. You have the ability, however, to capture much more information about those attendees who visit your booth. Embedded within a bar code on each badge is a great deal of key information about that attendee, including their job function, business type, planned marketing expenditures, role in purchasing decisions, and much more.

DMA has partnered with CompuSystems, the official lead retrieval provider of DMA09 to provide you with tools for managing the entire lead process. Their devices allow you to capture all of the information described above.

In addition, all lead retrieval rentals provide you with BuyerConnect — a FREE contact management application that allows you to:

• Send broadcast e-mails in HTML or plain text to your leads
• Generate mailing labels for your leads
• Generate ROI reporting using your lead data
• Sort your leads based on qualifiers or action codes

Make the most of your investment in exhibiting at DMA09, and turn your leads into sales!

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EXHIBIT HALL SCHEDULE

Please make a note of the exhibit hours for DMA09 to assist with your booth staff and travel plans.

With the hall closing earlier on both Sunday and Monday, exhibitors have more opportunities to schedule evening networking events with customers.

Plus there will be traffic-building events in the exhibit hall including the Passport to Prizes drawings. Listed below are the dedicated exhibit hall hours — 6+ hours when no conference sessions or other conference functions will take place.

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REMINDER! PRIVATE EXHIBITOR EVENTS POLICY

There are many opportunities during DMA09 to “mix and meet” with conference attendees — on the show floor, in conference sessions, over lunch and impromptu meetings. Many exhibitors also host events, whether these are small meetings with customers or private receptions/dinners. We know exhibitors want to maximize their time with attendees; however it is in the interest of all exhibitors that conference attendees not be asked to choose between spending their time at the convention center or at an offsite meeting or event.

With this in mind, DMA is re-instating the policy regarding space release requests at hotels within the DMA block. DMA will not authorize events that conflict/compete with the official conference program and will not release space at the official conference hotels for that purpose.

DMA will again provide meeting rooms on the show floor for exhibitors to meet with customers. The request form will be included in the online service kit. These rooms are available on a first-come, first-serve basis.

Thank you in advance for your understanding and cooperation.

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REGISTRATION

The link to Exhibitor Registration is located on the Registration page of the DMA09 web site – www.dma09.org. Click on the link to Exhibitor Registration. The link is also posted on the Exhibitor Resources page of the site — under the Exhibit/Sponsor tab.

From this page you may access online registration or download printable forms to submit your registrations by either fax or mail.

CSI, our registration vendor, has sent emails out to the primary contact at each company with the username and your specific password for online badge registration. If you wish to have each of your booth staff register themselves, please provide them with the assigned username and password for your company:

Through the online registration system exhibitors have the ability to:

• Add new registrations
• Check to see is already registered from their company
• Make corrections, changes and/or cancellations to existing registrations

Registration Reminders:

• Your space application confirms your company as an exhibitor in DMA09. Badge registration for staff is a separate process.
  
  
• If you haven’t yet registered your individual staff, please do so as soon as possible! Please note that after Friday, October 2nd, we will not accept any cancellations or requests for refunds for registrations within your allotment. Name changes will be accepted and processed on site, but no refunds. No exceptions! If you are unsure about your registrations, please contact our registration customer service at dma09@compusystems.com.

• For every 100 square feet of booth space, exhibitors are entitled to 3 complimentary and up to 2 paid Exhibitor badges at $750 Member / $999 Nonmember. If you have additional staff who are attending just to work as booth personnel, you may register these individuals for an “Exhibitor Hall Only” badge at $150 per person. There is no limit on the number of Exhibitor Hall Only badges.
  
  
• Not sure what your badge entitles you to? Click here for a handy reference.

• All badges will be available for pick up at the Exhibitor Registration Counter at the San Diego Convention Center.

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DMA09 HOUSING

At this time, all hotel reservations and/or changes to existing hotel reservations, whether name changes or arrival/departure changes, will need to be done directly with the hotels. A complete list of DMA09 hotels is posted on the Hotel/Travel page of the DMA09 website.

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MyDMA09 and SHOW DIRECTORY LISTING

To update your online and print listings:

1. Open your web browser to https://mydma09.bdmetrics.com/exhibitorportal/EventLogin.aspx
2. The username for [Company Name] is [Email Address]
3. The password for [Company Name] is [Online Password]
4. Click the Login button to enter the DMA09 Exhibitor Portal setup wizard.
5. Return to the wizard as often as you like to update your directory information.

The deadline for updating your listing for inclusion in the printed Show Directory was August 13, 2009. Changes made at this time will appear in your online listing only. Please contact Gaye Dullaghan at 202-861-2469 or e-mail gdullagh@the-dma.org if you have any questions about your listing.

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MyDMA09

MyDMA365 Exhibitor Microsites The DMA Show — ALL YEAR LONG
The MyDMA365 Exhibitor Microsite is a premium listing on MyDMA09 that provides you with greater online exposure and ensures visitors to DMA09 and the show web site can search, learn more about your products and services, and request information from you all year long. Video-enabled so qualified buyers may see video of your products, services and other relevant news. MyDMA365 allows you to stay in the minds of your best customers and prospects throughout the year.

The cost for this upgraded listing is $495. To sign up — or if you have any questions — please contact Steve Raymond with BDMetrics at sraymond@bdmetrics.com or call 410.402.1061.

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DMA10 SPACE SELECTION

DMA10 is scheduled for October 9 – 14, 2010, at the Moscone Center in San Francisco. We will begin space selection in San Diego on Monday, October 19th.

Please note the following changes to the onsite selection process:

Space selection will be held in San Diego this October as follows:

• Monday, October 19th: Confirmed DMA09 exhibitors only may select space for DMA10, following the Priority Points System.
  
  
• Tuesday, October 20th: All other companies with active priority points may select space fro DMA10, following the Priority Points System.

Priority points for each Annual Conference are accrued as follows:

• 2 participation points for current exhibitors
• 1 point for every 100 square feet of contracted space
• DMA Members receive an additional 5 points

As an added incentive to book hotel rooms through DMA, DMA09 exhibitors who do so receive a 10% bonus on their total priority points. Also, DMEF Priority Points are awarded based on individuals from exhibiting companies who contribute to DMEF during the year.

Priority Space Selection packets have been mailed to all companies with active priority points and a follow up email is scheduled for later this week.

I encourage you to take advantage of the priority space selection to guarantee your participation in next year's conference. Companies who sign up on site not only have the advantage of a full year of planning, you also guarantee to lock in at the current space rate. Exhibit space rates for DMA10 will increase effective January 11, 2010.

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DATES TO REMEMBER

Please mark your calendars with the following important deadlines and dates:

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